Epix Hockey Builds Independent Hockey Brand Around Proprietary Gear and Giving Back

Independent hockey company combines proprietary equipment development with a growing commitment to children, families and the hockey community

Detroit, MI – August 29, 2026 – Epix Hockey, an independent hockey equipment and lifestyle brand, is building its growing presence in the sport around two priorities: developing high-performance hockey products with its own proprietary technology and making community impact part of its story from the very beginning.

The hockey equipment market has seen a growing number of new brands enter the space, but Epix is positioning itself to be more than another alternative or conventional white-label offering. Serving players across multiple levels of the game, Epix combines proprietary technology, in-house product development, extensive customization, and a distinct brand identity to become a serious contender alongside established hockey names.

The company’s sticks incorporate technology developed through the Epix Hockey Shot Propulsion Lab, including its Matrix Ti Mesh carbon construction, Bladerunner Carbon layering, and optimized kick-point configurations. Players can also customize specifications including flex, curve, kick point, weight, grip, length, shaft characteristics, graphics, and personalization.

Building Giving Into the Growth of the Brand

For Epix, building a stronger presence in hockey also means creating a greater capacity to give back. The company believes its community impact should grow alongside the business, with each new customer and partnership helping expand what Epix can do beyond the rink.

A portion of every purchase supports Children’s Hospital of Michigan – a proud partner of Epix. The company is now working to extend that commitment beyond financial contributions through programs that bring hockey experiences directly to children with special needs or serious illnesses.

The Epix Hockey Family of the Game initiative is being developed in collaboration with hockey organizations to provide selected children and families with complimentary hockey experiences. Planned opportunities include game tickets, player meet-and-greets, and other experiences that allow families to take part in the hockey community in ways they may not otherwise have access to.

Connecting Hockey With a Larger Community

The initiative comes as children’s hospitals continue to serve millions of families across North America. Children’s Miracle Network reports that its hospitals account for approximately 38 million patient visits. They treat 12 million children each year, with about 72 children entering a local children’s hospital every minute.

For Epix, these figures highlight the opportunity to work with hockey organizations to create meaningful experiences for children and families, while inviting athletes and partners to take an active role in those efforts.

The company is also exploring additional charitable causes with input from customers and the broader hockey community. It aims to give supporters a voice in shaping where future efforts are directed as the brand expands.

Epix believes business growth and community impact should remain connected: as its reach expands, so too should its ability to support others. The long-term goal is to show that a hockey company can compete on performance and brand strength while measuring success by the impact made along the way.

For more information about Epix Hockey and its initiatives, please visit https://epixhockey.com.

About Epix Hockey

Epix Hockey is an independent hockey equipment and lifestyle brand offering custom and stock hockey sticks, gloves, jerseys, apparel, team programs, and other equipment for players across multiple levels of the game. The company combines proprietary product development and extensive customization with a focus on delivering premium stick specifications, performance, and feel at an affordable price point to build a distinct presence in the hockey industry. Epix also aims to grow its community impact alongside the business by supporting children, families, and hockey-related charitable initiatives.

Media Contact
Company Name: Epix Hockey
Contact Person: CJ Zizzari, Chief Creative Director
Email: Send Email
Phone: 778-231-8234
Country: United States
Website: http://www.epixhockey.com/