Rhino USA, the Austin-based truck, towing and off-road adventure gear brand, is expanding its Integrated Cargo Magic (ICM) Bed-Mounted Retractable Ratchet Straps to fit a much wider range of trucks. Originally designed for select Ford models, ICM adds Toyota, GM and universal fitments in November 2026, with Ram and Jeep Gladiator following in 2027, bringing Rhino USA’s built-in cargo securement system to more truck owners.
Developed to keep cargo secure without the hassle of loose, tangled straps, ICM mounts directly into supported truck-bed mounting points and keeps retractable ratchet straps ready whenever they’re needed. The system requires no drilling or permanent modifications on supported factory applications and can be fully removed when owners need additional bed space.
“We built ICM because we were tired of dealing with loose straps and drilling into truck beds,” said Ted Repic, CEO of Rhino USA. “Expanding beyond Ford was always the goal, and now more truck owners can get the same simple, built-in solution for securing their gear.”
Key features include auto-retracting straps, 360-degree swiveling ratchet heads and self-tensioning technology, a particularly unique stand-out in the market, that automatically adjusts and maintains tension if cargo shifts or settles during transport. The system is designed to secure everything from motorcycles and ladders to coolers, tools and everyday gear.
The expanded ICM lineup will make its public debut at the 2026 SEMA Show, November 3-6 at the Las Vegas Convention Center. Rhino USA will showcase the system in West Hall, Diamond Lot – 60073 – Trucks, SUVs & Off-Road, where attendees can see the new fitments and experience the system’s retractable and swiveling mechanisms firsthand. Toyota, GM and universal ICM fitments are available for purchase online beginning November 2026, including at www.rhinousainc.com.
The original ICM system launched for 2015+ Ford F-150 and 2017+ Ford F-250 trucks, mounting directly into factory BoxLink mounting points with no drilling or permanent modifications.
Every ICM strap is backed by Rhino USA’s lifetime guarantee, the same commitment that covers the brand’s broader lineup of truck, towing and off-road adventure products.
To learn more about Rhino USA and the Integrated Cargo Magic system, please visit rhinousainc.com. Details about the SEMA Show are available at semashow.com.
ABOUT RHINO USA:
Rhino USA is a family-owned adventure gear company founded in Southern California in 2016 and headquartered in Austin, Texas. The company designs battle-tested truck, towing and off-road gear built to solve real-world problems and backed by a lifetime guarantee. Known for durable products and personalized customer support, Rhino USA serves millions of customers across e-commerce, retail and international markets. The company is currently building RhinoWorld™ on 182 acres just outside Austin — a real-world hub where products are developed, tested and demonstrated to help customers Worry Less, Adventure More.
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